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Data Audit

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Data Audit

Ensure data collection quality

Do you want to ensure your data collection and quality and make certain that you have the right data in the right place? Let us go through your website and do a review of data layer, technical set up and suggest improvements. Together we ensure that you comply with laws and regulations, such as GDPR and industry norms.
Having the right data in the right place means keeping track of what is collected, for what purpose and where to use it. An audit can reveal hidden pitfalls and help you gain control of your data. Through workshops, investigations or direct troubleshooting we ensure data quality. We can also support you in reviewing the settings in your tag management and analysis tools.
Upon order of  this service you can expect us to deliver an analysis of your current situation. We document your current status regarding platforms, system settings and data layer. The analysis also includes a quality control where we highlight any shortcomings and improvement opportunities. We give you an action plan on how we together can realize these improvements.

Service includes

  • Data (KPI) workshop
  • Investigation / Troubleshooting
  • Review of data collection and data storage
  • Review of tools and settings
  • Review of scripts
  • Audit of security and data access

Deliverables

  • Current status analysis
  • Quality control
  • Improvement proposals with action plan

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