Demystifying the Customer Data Platform
Held in English
Location: Tak, Brunkebergstorg 2-4, Stockholms län 111 51
Time: 11:30 – 14:00
”Data is the new oil” – this is something we all have heard, but what does it really mean?
Executives and practitioners alike all agree that data is important, but it is also a challenge to, gather, transform and utilize in real-time to provide a better Customer Experience.
Join Forrester and Tealium on the 5th of September to learn more about how a Customer Data Platform can help with solving enterprises data fragmentation challenges and how this is helping firms globally to drive competitive advantage by activation of the data.
During this invitation only event, we’ll hear key takeaways from Johan Alm and his experience at implementing a Customer Data Platform at a large global retailer.
12:15 Lunch & Keynote Discussions; James McCormick, Forrester Research & Johan Alm, Cruxmore
13:15 Closing Remarks – Tealium Executive
13:30 -14:00 Optional Networking Reception